Retail & Customer Management

Retail and customer service undertakes various activities of retailing in localities. It is business activity to sell the goods in small quantities as per the requirements of the customers. Retailing is seen as the final step in the distribution of …

Categories

Retail Courses

Curriculum

11 Sections
17 Lessons
35 Hours

Expand all sectionsCollapse all sections

Part 1 - Retail Management
0 Items
Concept & Explanation
2 Items
- 2.1
  Meaning and Importance of Retailing
- 2.2
  Classification
Planning & Trends
2 Items
- 3.1
  RETAIL STRATEGIC PLANNING
- 3.2
  Emerging trends
Store Formats
2 Items
- 4.1
  Store retailing:
- 4.2
  Non store retailing:
Organised Retail
2 Items
- 5.1
  Factors driving organised retail
- 5.2
  Advantages of organized retail-
Part 2- Customer Management
0 Items
Introduction - CRM
2 Items
- 7.1
  Definition
- 7.2
  Purpose & Benefits
Customer Behaviour
2 Items
- 8.1
  Types of Customers
- 8.2
  Drivers of Customer Behavior
Determinants of Customer Behaviour
2 Items
- 9.1
  Major Determinants
- 9.2
  Other Determinants
Methods of Customer Management
1 Item
- 10.1
  Methods for best relationships
Models - Customer Behaviour
2 Items
- 11.1
  Economic & Social Models
- 11.2
  Behavioral Models Contd….

Features

Makes You fit for multiple roles in the company.
Helps in managing all day to day tasks.
Allows You to manage Retail & Sales tasks.
Provides understanding of complete business scenario.
Helps in Goal achievement and performance.

Target audiences

All Undergraduate/Graduate students.
Candidates willing to enter Retail sector.
All working professionals into Retail & Front end.
Wanting to work as faculty in the field.

Retail-Customer

₹3,200.00

Course Features

Lectures 17
Quiz 0
Duration 35 hours
Skill level All levels
Language English
Students 31
Certificate Yes
Assessments Yes