Marketing & Customer Management
For any Organisation customer is God. Proper customer management is key to success and profit maximization. Marketing techniques come into picture that help in proper and systematic customer service and management. So the course gives dual benefits of both Marketing …
Curriculum
- 10 Sections
- 20 Lessons
- 37 Hours
- Marketing Concepts3 Items
- Approaches - Marketing3 Items
- Marketing Environment3 Items
- Segmentation2 Items
- Part 2- Customer Management0 Items
- Introduction- Customer management2 Items
- Customer Behaviour2 Items
- Determinants of Customer Behaviour2 Items
- Methods of Customer Management1 Item
- Models - Customer Behaviour2 Items
Features
- Prepares You to be a multi -tasker in the company
- Gives conceptual view of Marketing practices rends.
- Provides blend of Customer centric approach with Marketing.
- Brings the latest practices used in organisation
Target audiences
- All Undergraduate/Graduate students.
- All working professionals into Marketing domain.
- Any candidate willing to learn both Customer service & Marketing techniques.
- Freshers willing to enter business sector.
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Course Features
- Lectures 20
- Quiz 0
- Duration 37 hours
- Skill level All levels
- Language English
- Students 21
- Certificate Yes
- Assessments Yes