Retail & Consumer Behaviour

Retail includes all the activities involved in the marketing of goods and services directly to the consumers for their personal or household consumption. Retailing is seen as the final step in the distribution of products for consumption of end users.

Categories

Retail Courses

Curriculum

11 Sections
23 Lessons
35 Hours

Expand all sectionsCollapse all sections

Part 1 - Retail Management
0 Items
Concept & Explanation
2 Items
- 2.1
  Meaning and Importance of Retailing
- 2.2
  Classification
Planning & Trends
2 Items
- 3.1
  RETAIL STRATEGIC PLANNING
- 3.2
  Emerging trends
Store Formats
2 Items
- 4.1
  Store retailing:
- 4.2
  Non store retailing:
Organised Retail
2 Items
- 5.1
  Factors driving organised retail
- 5.2
  Advantages of organized retail-
Part 2- CONSUMER BEHAVIOUR
0 Items
Consumer Behavior- Explanation
3 Items
Decesion Making Process
3 Items
Drivers of Consumer Behavior
2 Items
- 9.1
  Motivation & Perception
- 9.2
  Family & Demographics
Models in Consumer Behaviour
4 Items
Market Segmentation
3 Items

Features

Makes You fit for multiple roles in the company.
Helps in managing all day to day tasks.
Allows You to manage Retail & Sales tasks.
Provides understanding of complete business scenario

Target audiences

All Undergraduate/Graduate students.
Candidates willing to grow in Retail sector
All working professionals into Retail & Front end
Wanting to work as faculty in the field.

Retail-_-consumer

₹1,650.00

Course Features

Lectures 23
Quiz 0
Duration 35 hours
Skill level All levels
Language English
Students 19
Certificate Yes
Assessments Yes