Retail & Sales Promotion

It is business activity to sell the goods in small quantities as per the requirements of the customers. Retailing is seen as the final step in the distribution of products for consumption of end users.

Categories

Retail Courses

Curriculum

11 Sections
18 Lessons
32 Hours

Expand all sectionsCollapse all sections

Part 1- Retail Management
0
Concept & Explanation
2
- 2.1
  Meaning and Importance of Retailing
- 2.2
  Classification
Planning & Trends
2
- 3.1
  RETAIL STRATEGIC PLANNING
- 3.2
  Emerging trends
Store Formats
2
- 4.1
  Store retailing:
- 4.2
  Non store retailing:
Organised Retail
2
- 5.1
  Factors driving organised retail
- 5.2
  Advantages of organized retail-
Part 2- Sales Promotion
0
Introduction - Promotion
3
Benefits & Components
2
- 8.1
  Benefits of Promotion
- 8.2
  Components – Sales Promotion
Stages in Promotion
1
- 9.1
  Steps involved
Contributing Factors
2
- 10.1
  Major Factors
- 10.2
  Drivers in Promotion
Promotion Strategy
2
- 11.1
  Promotion Strategy & Roles
- 11.2
  Benefits of Strategy

Features

Helps in managing all day to day tasks.
Makes You proficient for multiple roles in the company.
Allows You to manage Retail & Supply Chain tasks.
Provides understanding of complete business scenario

Target audiences

All Undergraduate/Graduate students. .
All working professionals into Retail/ Sales / Backend
Any candidate willing to learn Branding & Promotion.
Wanting to work as faculty in the field.
Aspirants entering Retail sector.

Retail-Sales-promotion

₹1,678.00

Course Features

Lectures 18
Quiz 0
Duration 32 hours
Skill level Intermediate
Language English
Students 20
Certificate Yes
Assessments Yes