Retail & Media Management → Mass Media & Journalism - ExpandCareer.Org – Professional Certification | Online Professional Certificate Programs In India

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Curriculum

11 Sections
18 Lessons
Lifetime

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Part 1- Retail Management
0
Concept & Explanation
2
- 2.1
  Meaning and Importance of Retailing
- 2.2
  Classification
Planning & Trends
2
- 3.1
  RETAIL STRATEGIC PLANNING
- 3.2
  Emerging trends
Store Formats
2
- 4.1
  Store retailing:
- 4.2
  Non store retailing:
Organised Retail
2
- 5.1
  Factors driving organised retail
- 5.2
  Advantages of organized retail
Part 2- Media Management
0
Concept & Explanation
2
- 7.1
  MEANING & DEFINITIONS
- 7.2
  Media Relations
Forms in Media
2
- 8.1
  Mass Media & Journalism
- 8.2
  Audio, Video & Internet
Media Planning
2
- 9.1
  Concept – Media Planning
- 9.2
  Steps in Media Planning
Media Buying
2
- 10.1
  Definition & Meaning
- 10.2
  Media Buyer
Media Team
2
- 11.1
  Coordinator & Writer
- 11.2
  Spokesperson

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Media Relations

Audio, Video & Internet

+91 7597082747
Gurgaon, India
[email protected]

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