Retail & Advertising Management

Retail includes all the activities involved in the marketing of goods and services directly to the consumers for their personal or household consumption. Retailing is seen as the final step in the distribution of products for consumption of end users.

Categories

Advanced Courses, Retail Courses

Curriculum

11 Sections
20 Lessons
34 Hours

Expand all sectionsCollapse all sections

Part 1 -RETAIL MANAGEMENT
0
Concept & Explanation
2
- 2.1
  Meaning and Importance of Retailing
- 2.2
  Classification
Planning & Trends
2
- 3.1
  RETAIL STRATEGIC PLANNING
- 3.2
  Emerging trends
Store Formats
2
- 4.1
  Store retailing:
- 4.2
  Non store retailing:
Organised Retail
2
- 5.1
  Factors driving organised retail
- 5.2
  Advantages of organized retail-
Part 2 - ADVERTISING MANAGEMENT
0
Introduction
2
- 7.1
  Definitions & Explanation
- 7.2
  Objectives of Advertisement
Types in Advertising
2
- 8.1
  Informative
- 8.2
  Conventional
DAGMAR Approach
3
Protocols in Advertisement
2
- 10.1
  Primary Elements
- 10.2
  Techniques in Advertising
Advertising Program
3

Features

Allows You to manage Retail & Advertising tasks.
Makes You fit for multiple roles in the company.
Helps in managing all day to day tasks.
Provides understanding of business scenario

Target audiences

All Undergraduate/Graduate students.
Candidates willing to enter Retail / Promotion roles
All working professionals into Retail / Sales Advertising.
Wanting to work as faculty in the field.

Retail-Career

₹1,650.00

Course Features

Lectures 20
Quiz 0
Duration 34 hours
Skill level Intermediate
Language English
Students 14
Certificate Yes
Assessments Yes