Public Relations & Media Management

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation …

Categories

Public Relations Courses

Curriculum

13 Sections
21 Lessons
32 Hours

Expand all sectionsCollapse all sections

Part 1- Public Relations
0
Introduction
2
- 2.1
  Concept, Definitions & Explanation
- 2.2
  PR DISCIPLINES
Selection of PR
2
- 3.1
  Choosing the right specialist
- 3.2
  THE USUAL PR CLIENTS
PR Techniques
2
- 4.1
  PR tools and techniques
- 4.2
  PR Benefits
PR Plan
2
- 5.1
  Developing a PR plan
- 5.2
  TECHNIQUES in Planning
Career in Public Relations
3
Part 2- Media Management
0
Concept & Explanation
2
- 8.1
  MEANING & DEFINITIONS
- 8.2
  Media Relations
Forms in Media
2
- 9.1
  Mass Media & Journalism
- 9.2
  Audio, Video & Internet
Media Planning
2
- 10.1
  Concept – Media Planning
- 10.2
  Steps in Media Planning
Media Buying
2
- 11.1
  Definitions & Explanation
- 11.2
  Media Buyer
Media Team
2
- 12.1
  Coordinator & Writer
- 12.2
  Spokesperson
Thanks
0

Features

Allows You to manage Public Relations/ Sales tasks.
Makes You fit for multiple roles in the company.
Helps in managing all day to day tasks.
Provides understanding of complete scenario.
Helps in tasks & Goal achievement

Target audiences

All Undergraduate/Graduate students. Freshers willing to enter PR profiles. All working professionals into PR / Promotion/ Media. Wanting to work as faculty in the field
Candidates willing to grow in Corporate sector
Every one aspiring for PR & Media sectors
Wanting to enhance knowledge base

PR-Media-Management-1

₹2,600.00

Course Features

Lectures 21
Quiz 0
Duration 32 hours
Skill level All levels
Language English
Students 12
Certificate Yes
Assessments Yes