PR & Brand Management

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation …

Categories

Advanced Courses, Public Relations Courses

Curriculum

11 Sections
19 Lessons
34 Hours

Expand all sectionsCollapse all sections

Part 1- Public Relations
0
Introduction
2
- 2.1
  Concept, Definitions & Explanation
- 2.2
  PR DISCIPLINES
Selection of PR
2
- 3.1
  Choosing the right specialist
- 3.2
  THE USUAL PR CLIENTS
PR Techniques
2
- 4.1
  PR tools and techniques
- 4.2
  PR Benefits
PR Plan
2
- 5.1
  Developing a PR plan
- 5.2
  TECHNIQUES in Planning
Career in Public Relations
3
Part 2- BRAND MANAGEMENT
0
Theories & Applicability
2
- 8.1
  Meaning & Scope
- 8.2
  Purpose of Branding
Principles
2
- 9.1
  USP & Consistency
- 9.2
  Brand Building & Steps
Types - Branding Strategies
2
- 10.1
  Personal & Corporate
- 10.2
  Co Branding & Retail
Brand Positioning
2
- 11.1
  Concept of Positioning
- 11.2
  Factors defining positioning

Features

Allows You to manage Public Relations/ Sales tasks.
Makes You fit for multiple roles in the company.
Helps in managing all day to day tasks.
Provides understanding of complete scenario

Target audiences

All Undergraduate/Graduate students.
Candidates willing to enrich their PR profiles.
All working professionals into PR / Promotion/ Media.
Wanting to work as faculty in the field.

₹1,900.00

Course Features

Lectures 19
Quiz 0
Duration 34 hours
Skill level All levels
Language English
Students 20
Certificate Yes
Assessments Yes