PR & Advertising Management

Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing …

Categories

Public Relations Courses

Curriculum

11 Sections
23 Lessons
36 Hours

Expand all sectionsCollapse all sections

Introduction
2
- 1.1
  Concept, Definitions & Explanation
- 1.2
  PR DISCIPLINES
Selection of PR
2
- 2.1
  Choosing the right specialist
- 2.2
  THE USUAL PR CLIENTS
PR Techniques
2
- 3.1
  PR tools and techniques
- 3.2
  PR Benefits
PR Plan
2
- 4.1
  Developing a PR plan
- 4.2
  TECHNIQUES in Planning
Career in Public Relations
3
Part 2- ADVERTISING MANAGEMENT
0
Introduction
2
- 7.1
  Definitions & Explanation
- 7.2
  Objectives of Advertisement
Types in Advertising
2
- 8.1
  Informative
- 8.2
  Conventional
DAGMAR Approach
3
Protocols in Advertisement
2
- 10.1
  Primary Elements
- 10.2
  Techniques in Advertising
Advertising Program
3

Features

Allows You to manage Public Relations/ Adverising tasks.
Makes You fit for multiple roles in the company.
Provides understanding of complete scenario
Helps in managing all day to day tasks.

Target audiences

All Undergraduate/Graduate students.
Candidates willing to enrich PR profiles.
All working professionals into PR / Promotion/ Media.
Wanting to work as faculty in the field.

PR-Advertising

₹2,400.00

Course Features

Lectures 23
Quiz 0
Duration 36 hours
Skill level All levels
Language English
Students 15
Certificate Yes
Assessments Yes