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Curriculum

7 Sections
15 Lessons
28 Hours

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Concept & Explanation
2
- 1.1
  MEANING & DEFINITIONS
- 1.2
  Media Relations
Forms in Media
2
- 2.1
  Mass Media & Journalism
- 2.2
  Audio, Video & Internet
Media Planning
2
- 3.1
  Concept – Media Planning
- 3.2
  Steps in Media Planning
Modes in Media
2
- 4.1
  Advertising – TV , Radio
- 4.2
  Signage, Mails, Mobile
Planning Strategy
2
- 5.1
  Importance of Media Planning
- 5.2
  Steps – Planning Strategy
Media Buying
2
- 6.1
  Definitions & Explanation
- 6.2
  Media Buyer
Media Team
3

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