Media & Brand Management

The course provides dual benefits of Media along with the latest concepts of Branding. The amalgamation of both , helps a lot in understanding the overall sector. It highlights the day to day functioning and the growth areas.

Categories

Media Courses

Curriculum

10 Sections
16 Lessons
39 Hours

Expand all sectionsCollapse all sections

Part 1- Media Management
0
Concept & Explanation
2
- 2.1
  MEANING & DEFINITIONS
- 2.2
  Media Relations
Forms in Media
2
- 3.1
  Mass Media & Journalism
- 3.2
  Audio, Video & Internet
Media Planning
2
- 4.1
  Concept – Media Planning
- 4.2
  Steps in Media Planning
Media Team
3
Part 2- Brand Management
0
Theories & Applicability
2
- 7.1
  Meaning & Scope
- 7.2
  Purpose of Branding
Principles
2
- 8.1
  USP & Consistency
- 8.2
  Brand Building & Steps
Types - Branding Strategies
1
- 9.1
  Personal & Corporate
Brand Positioning
2
- 10.1
  Concept of Positioning
- 10.2
  Factors defining positioning

Features

Provides dual skill set of Media & Branding.
Helps in enhancing the overall understanding of sector.
Makes You proficient to deal with assigned tasks.
Helps in Goal achievement & better prospects.

Target audiences

All Students – Undergraduate / Graduate.
Candidate willing to grow into Media sector.
Aspirants seeking Skill up gradation.
Professionals from Media & related domains.
Anyone willing to prosper as faculty.

₹2,700.00 ₹1,350.00

Course Features

Lectures 16
Quiz 0
Duration 39 hours
Skill level All levels
Language English
Students 19
Certificate Yes
Assessments Yes