Marketing & Customer Management
For any Organisation customer is God. Proper customer management is key to success and profit maximization. Marketing techniques come into picture that help in proper and systematic customer service and management. So the course gives dual benefits of both Marketing …
Curriculum
- 10 Sections
- 20 Lessons
- 37 Hours
- Marketing Concepts3
- Approaches - Marketing3
- Marketing Environment3
- Segmentation2
- Part 2- Customer Management0
- Introduction- Customer management2
- Customer Behaviour2
- Determinants of Customer Behaviour2
- Methods of Customer Management1
- Models - Customer Behaviour2
Features
- Prepares You to be a multi -tasker in the company
- Gives conceptual view of Marketing practices rends.
- Provides blend of Customer centric approach with Marketing.
- Brings the latest practices used in organisation
Target audiences
- All Undergraduate/Graduate students.
- All working professionals into Marketing domain.
- Any candidate willing to learn both Customer service & Marketing techniques.
- Freshers willing to enter business sector.
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Course Features
- Lectures 20
- Quiz 0
- Duration 37 hours
- Skill level All levels
- Language English
- Students 21
- Certificate Yes
- Assessments Yes