Franchise & Marketing Management

Both Franchise and Marketing create a symmetry with each other There are various practices to be studied to perform in a better manner in the Job market . So the course helps in providing systematic presentation of concepts and ideas.

Categories

Marketing Courses

Curriculum

13 Sections
25 Lessons
36 Hours

Expand all sectionsCollapse all sections

Part 1- Franchise Management
0
Explanation- Franchise
2
- 2.1
  Concept & Mechanism
- 2.2
  Advantages & Demerits
Comparative Analysis
1
- 3.1
  Franchising vs Non Franchising
Factors governing Franchise
3
Stages - Franchise Business
2
- 5.1
  Process in franchise
- 5.2
  Steps & Self Analysis
Types in Franchise
2
- 6.1
  Retail & Management Types
- 6.2
  Single Operator type
Franchise Strategy
2
- 7.1
  Strategies
- 7.2
  Formats in Franchise
Forms & Classification
2
- 8.1
  Forms of Franchise
- 8.2
  Available Franchises
Part 2- Marketing Management
0
Marketing Concepts
3
Approaches - Marketing
3
Marketing Environment
3
Segmentation
2
- 13.1
  Market segmentation
- 13.2
  Types of Segmentation

Features

Provides understanding of latest trends in the sector.
Gives detailed comprehensive view of the concepts.
Prepares you to perform as per changing scenario
Equips you to deal with complex & diverse job profile .

Target audiences

All Undergraduate/Graduate students.
All working professionals into Corporate sector
Any candidate willing to learn both Marketing & Franchise techniques.
Wanting to work as faculty in the field.
Aspirants willing to enter Marketing / service sectors

Franchise-_-Marketing

₹2,300.00 ₹1,399.00

Course Features

Lectures 25
Quiz 0
Duration 36 hours
Skill level Intermediate
Language English
Students 14
Certificate Yes
Assessments Yes