Event & Brand Management

Events is an all inclusive filed. There are very interesting, diverse & latest concepts into it.. It compiles various approaches. The study of Event along with marketing helps in proper understanding of promotion, advertisement so on. So the course is …

Categories

Event Courses

Curriculum

10 Sections
17 Lessons
34 Hours

Expand all sectionsCollapse all sections

Part 1- Event Management
0
Fundamentals of Event
3
Event Budget
2
- 3.1
  Concept
- 3.2
  Event Costs
Characteristics of Event
2
- 4.1
  Event Planning
- 4.2
  Event Marketing
Event Marketing Strategy
2
- 5.1
  Before The Event
- 5.2
  After The Event
Part 2 - BRAND MANAGEMENT
0
Theories & Applicability
2
- 7.1
  Meaning & Scope
- 7.2
  Purpose of Branding
Principles
2
- 8.1
  USP & Consistency
- 8.2
  Brand Building & Steps
Types - Branding Strategies
2
- 9.1
  Personal & Corporate
- 9.2
  Co Branding & Retail
Brand Positioning
2
- 10.1
  Concept of Positioning
- 10.2
  Factors defining positioning

Features

Provides Event Management concepts in organised manner. .
Equips You to handle work pressure as per requirements.
Gives foundational understanding of both domains
Makes You proficient for both Events & Promotion sectors.

Target audiences

All Undergraduate/Graduate students.
All working professionals into corporate sector.
Any candidate willing to learn both Events & Promotion.
Wanting to work as faculty in the field.
Aspirants willing to enter Events / Promotional roles

₹3,200.00

Course Features

Lectures 17
Quiz 0
Duration 34 hours
Skill level Intermediate
Language English
Students 11
Certificate Yes
Assessments Yes