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Curriculum

7 Sections
14 Lessons
34 Hours

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Theories & Applicability
2
- 1.1
  Meaning & Scope
- 1.2
  Purpose of Branding
Principles
2
- 2.1
  USP & Consistency
- 2.2
  Brand Building & Steps
Types - Branding Strategies
2
- 3.1
  Personal & Corporate
- 3.2
  Co Branding & Retail
Brand Positioning
2
- 4.1
  Concept of Positioning
- 4.2
  Factors defining positioning
Types in Positioning
2
- 5.1
  Product, Quality & Price
- 5.2
  Subjective & Leader based
Brand Equity
2
- 6.1
  Explanation & Essence
- 6.2
  Benefits of Equity
Stages in Brand Experience
2
- 7.1
  Awareness to Loyalty
- 7.2
  Description & Value

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Explanation & Essence

Awareness to Loyalty

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Gurgaon, India
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