Brand Management

The course provides foundational understanding of the concepts that are being applicable into the Branding, Sales Promotion and related activities. Candidate shall be able ti increase skill set , thereby helping him to perform into the sector.

Categories

Marketing Courses

Curriculum

7 Sections
14 Lessons
34 Hours

Expand all sectionsCollapse all sections

Theories & Applicability
2
- 1.1
  Meaning & Scope
- 1.2
  Purpose of Branding
Principles
2
- 2.1
  USP & Consistency
- 2.2
  Brand Building & Steps
Types - Branding Strategies
2
- 3.1
  Personal & Corporate
- 3.2
  Co Branding & Retail
Brand Positioning
2
- 4.1
  Concept of Positioning
- 4.2
  Factors defining positioning
Types in Positioning
2
- 5.1
  Product, Quality & Price
- 5.2
  Subjective & Leader based
Brand Equity
2
- 6.1
  Explanation & Essence
- 6.2
  Benefits of Equity
Stages in Brand Experience
2
- 7.1
  Awareness to Loyalty
- 7.2
  Description & Value

Features

Gives proper understanding of concepts and practices.
Makes candidate able to work in all complex conditions
Provides deep knowledge of Branding practices.
Equips candidate to have an edge over others.

Target audiences

All Students- Undergraduate/Graduate.
Aspirants willing to enter Sales / Marketing / Services.
Candidate wanting to get into Corporate sector.
All working professionals from any domain.
Anyone with 0-2 years of work experience.
Any student willing to improve Sales techniques.

₹1,700.00 ₹750.00

Course Features

Lectures 14
Quiz 0
Duration 34 hours
Skill level All levels
Language English
Students 21
Certificate Yes
Assessments Yes