Brand & Client management

Branding along with Client Management provides very useful combination to enter into Marketing, Sales, Service and such related sectors. It serves as the important elements required to serve the needs of present and prospective clients. In today’s scenario Client acquisition …

Categories

Marketing Courses

Curriculum

12 Sections
19 Lessons
36 Minutes

Expand all sectionsCollapse all sections

Part 1- BRAND MANAGEMENT
0
Theories & Applicability
2
- 2.1
  Meaning & Scope
- 2.2
  Purpose of Branding
Priniciples
2
- 3.1
  USP & Consistency
- 3.2
  Brand Building & Steps
Types Branding Strategies
2
- 4.1
  Personal & Corporate
- 4.2
  Co Branding & Retail
Brand Positioning
2
- 5.1
  Concept of Positioning
- 5.2
  Factors defining positioning
Brand Equity
2
- 6.1
  Explanation & Essence
- 6.2
  Benefits of Equity
Part 2- CLIENT MANAGEMENT
0
Concept & Importance
2
- 8.1
  Meaning
- 8.2
  Importance of Client
Client Management
1
- 9.1
  Methods for best relationships
Decision Making Procedure
2
- 10.1
  Need & Evaluation
- 10.2
  Purchase & Post Purchase
Client Service Manger
2
- 11.1
  ROLES and RESPONSIBILITIES
- 11.2
  Client Manager’s Duties
Client Behaviour
2
- 12.1
  Types of clients
- 12.2
  Drivers of Client Behaviour

Features

Provides understanding of latest trends in the sector.
Enables you for multiple roles in Sales / Marketing/ CRM.
Equips you to deal with complex & diverse job profile
Prepares you to perform as per changing scenario

Target audiences

All Undergraduate/Graduate students.
Freshers willing to enter Marketing / service sectors
All working professionals into Corporate sector
Any candidate willing to learn Client Management.
Wanting to work as faculty in the field.

₹3,200.00 ₹1,850.00

Course Features

Lectures 19
Quiz 0
Duration 36 minutes
Skill level All levels
Language English
Students 12
Certificate Yes
Assessments Yes